Stranger Danger! Cross-Community Interactions with Fringe Users Increase the Growth of Fringe Communities on Reddit
A causal study on Reddit shows that interactions between fringe and mainstream users drive fringe community growth. Toxic language and political context amplify this effect. Findings suggest moderation should focus on fringe cross-community interactions.
May 28, 2024
Spillover of antisocial behavior from fringe platforms. The unintended consequences of community banning
Online platforms face pressure to keep their communities civil and respectful. Thus, banning problematic online communities from mainstream platforms is often met with enthusiastic public reactions. However, this policy can lead users to migrate to alternative fringe platforms with lower moderation standards and may reinforce antisocial behaviors. As users of these communities often remain co-active across mainstream and fringe platforms, antisocial behaviors may spill over onto the mainstream platform. We study this possible spillover by analyzing 70,000 users from three banned communities that migrated to fringe platforms r/The_Donald, r/GenderCritical, and r/Incels. Using a difference-in-differences design, we contrast co-active users with matched counterparts to estimate the causal effect of fringe platform participation on users' antisocial behavior on Reddit. Our results show that participating in the fringe communities increases users' toxicity on Reddit (as measured by Perspective API) and involvement with subreddits similar to the banned community---which often also breach platform norms. The effect intensifies with time and exposure to the fringe platform. In short, we find evidence for a spillover of antisocial behavior from fringe platforms onto Reddit via co-participation.
Jun 2, 2023